Lessons From The Seattle Kraken’s Brand Launch That The PWHL Could Apply

Lessons From The Seattle Kraken's Brand Launch That The PWHL Could Apply

In 2018, Sports Illustrated expressed their opinions about the possible moniker “Seattle Kraken” without holding back. Sports Illustrated ranked “Kraken” as the least suitable of the 13 potential names that Seattle’s new NHL franchise had registered. Dan Gartland of Sports Illustrated wrote, “Naming your team after a mythical creature is an extremely minor-league move.” “When that creature has no genuine ties to the area, it’s an especially bad idea. The North Atlantic, not the Pacific Northwest, is where the monster …

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How Matt Poitras is attempting to return to a regular role with the Boston Bruins

How Matt Poitras is attempting to return to a regular role with the Boston Bruins

The NHL has welcomed Matt Poitras back. The 19-year-old center participated in Saturday night’s 7-3 victory over the Tampa Bay Lightning by the Boston Bruins, marking his first game since December 16. The 2024 IIHF World Junior Championship run of Poitras was terminated on Tuesday following Team Canada’s quarterfinal loss to Czechia. Returning to this location and the starting line-up felt like a welcome reset. After the game on Saturday, Poitras remarked, “You kind of get those jitters of your …

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Colageo: Bruins winger Trent Frederic Ends Taste

If George Parros or Bill Daly calls Boston Bruins President Cam Neely on Monday, it will serve as a gentle reminder of how things used to be done in the National Hockey League in the year 2023. During Saturday night’s 2-1 overtime loss to the New York Rangers at TD Garden, NESN site reporter Gayle Troiani had pointed out that Trent Frederic was just one assist away from everyone’s all-time favorite vintage hockey hat trick, the “Gordie (Howe).” Later on, …

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Trade Watch: Four Goalies Who Could Help New Year Contenders

Christmas is just around the corner, and there are a number of Contenders in the National Hockey League who might be looking to add a new goaltender to their collection of presents. The implementation of a salary cap by the league in 2005-2006 has made it more difficult for playoff hopefuls to make a trade in the middle of the season to acquire a talented goaltender. If you carry out such a move, you will most likely be dealing from …

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NHL Trade Watch: Four Goalies Who Might Assist Prospects in the Upcoming Year

NHL Trade Watch: Four Goalies Who Might Assist Prospects in the Upcoming Year

With Christmas quickly approaching, several NHL contenders may be looking to expand their gift collection with a new goalie. It has grown more difficult for playoff contenders to trade for a strong goalie in the middle of the season since the league instituted a salary cap in 2005–06. Putting such a move into action probably entails trading from a weak position to let the other team set the price. It’s much easier said than done, from the goalie’s point of …

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