Lessons From The Seattle Kraken’s Brand Launch That The PWHL Could Apply
In 2018, Sports Illustrated expressed their opinions about the possible moniker “Seattle Kraken” without holding back. Sports Illustrated ranked “Kraken” as the least suitable of the 13 potential names that Seattle’s new NHL franchise had registered. Dan Gartland of Sports Illustrated wrote, “Naming your team after a mythical creature is an extremely minor-league move.” “When that creature has no genuine ties to the area, it’s an especially bad idea. The North Atlantic, not the Pacific Northwest, is where the monster …
